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CLIENT: DFS the Hong Kong based luxury goods & duty free retailer (and  owner of LVMH) purchased the historic La Samaritaine building in Paris  with the aim of restoring it from derelict shell to its former position at  the very pinnacle of high-end shopping in the city.


BRIEF: Fondaco dei Tedeschi is an iconic Venice building located next to the  famous Rialto Bridge and has served as a trading post, palace, market, and  residential property during it’s 800 year history. Purchased by the DFS  Group in 2013, the property has been transformed into Venice’s foremost,  premium retail experience with a mix of fashion, beauty and food. The consultancy was engaged to create a compelling and exceptional food retail  proposition.


STRATEGY: An initial study was undertaken of the city and tourist shopping  habits, which coupled with research into the wider Italian fine food & drink  markets helped to develop a bespoke gourmet shopping experience,  representing the very best brands and independent producers. The unique  internal structure of the building lent itself well to creating a series of  boutiques, each focusing on a speciality area and staffed by ‘experts’ in  their field. Detailed ranging, fixture specifications, floor layouts and  cashiering strategies were presented alongside technical data and  specification for food production and food service facilities.

RESULTS: Fondaco dei Tedeschi development opened in the Autumn of 2016 and has received many plaudits for originality of design, product catalogue, and preservation of important national heritage.

Fondaco dei Tedeschi ext.jpg
Fondaco dei Tedeschi.jpg
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