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CASE STUDY - LA RINASCENTE

CLIENT: La Rinascente are a group of 11 premium department stores in Italy with flagship stores in Milan and Rome, stocking Italian and international brands in fashion, beauty, homewares, design and food.

BRIEF: To create the total food and beverage offer on the 7th floor of this  flagship department store next to the Duomo in Milan. The brief  included food retail, restaurants, bars, cafés. To bring together a team of  specialists in kitchen design and equipment, lighting, epos, security,  sound systems and all the other facets to create the total offer.

STRATEGY: Firstly to gain a clear understanding of the Milan market in  terms of food retail, restaurants, bars and cafes. The consultancy then  worked with its chosen architects and designers to develop a food  market, various restaurants and food stations. Ford Consultancy assisted  Lifschutz Davidson Sandilands in the overall design concept, selected the  concessions and advised on contract negotiations, and recruited the  senior management team.

RESULTS: The food retail and restaurant floor has been a tremendous  success for La Rinascente and they have rolled out the concept into other  key locations since.