INTERCONTINENTAL HOTELS GROUP PLC - CASE STUDY
CLIENT: Intercontinental Hotels Group plc
BRIEF: “Create & Develop Five Original Bar & Restaurant Concepts for the new 5* property Intercontinental London The O2”.
IHG along with operating partner Arora Hotels, wanted to ensure that they were installing world class, stand-alone F&B propositions within their new build hotel on the Greenwich Peninsula. To achieve this, they looked outside of the main architect and designer and engaged us to produce compelling and innovative concepts.
STRATEGY: We undertook substantial market research into the local area, world food trends, and IHG guest feedback from their estate. Taking cues from the region’s historical association with maritime, international trading, and artisanal production the consultancy created a series of complementary, yet individual bars and restaurants satisfying different day parts and guest requirements. The final concepts were delivered as a presentation package with mood boards, sample menus, detailed analysis, and design direction.
RESULTS: The Intercontinental London The O2 opened at the end of 2015 and all of the concept designs created by the consultancy can now be seen actively realised within the property.