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CLIENT: DFS the Hong Kong based luxury goods & duty free retailer (and  owner of LVMH) purchased the historic La Samaritaine building in Paris  with the aim of restoring it from derelict shell to its former position at  the very pinnacle of high-end shopping in the city.

 

BRIEF: To  develop the concept, layout, operator mix and implementation strategy for 1300m² Food Hall and 1400m² of  cafes and restaurants on the ground and lower ground floors of the store.

 

STRATEGY: In order to position the F&B offers for La Samaritaine at a  world standard, the consultancy undertook extensive research of contemporary  food retail globally and identified the key elements necessary for  successful design and operation. The business also had to be structured  to handle conducted tours of premium Asian tourist groups, so  good circulation and fast transaction handling were critical. Introducing the  concept of ‘tastemakers’ throughout the retail experience helped to  create a genuine sense of customer engagement. Detailed fixture briefs,  ranging strategies, and floor layouts enabled the design team to realise  the concept into 3D form.

 

RESULTS: La Samaritaine development is currently negotiating final  planning approval for the complete development of the building and  annexe and is anticipated to be completed in 2020.