OBICÀ - CASE STUDY
CLIENT: Silvio Ursini
BRIEF: We were approached by the founder Silvio Ursini to locate, develop and manage additional sites in international locations for his Obika Mozzarella Bar concept that he opened in Rome in 2004. The first target was London with other cities to follow.
STRATEGY: Firstly to gain a clear understanding of the concept and understand the product, how it was made and how to get the Mozzarella to London so that it was a fresh as that served in Italy. The next step was to find the right location, manage the development and oversee the installation, set up suppliers and hire the management and team to run the outlet.
RESULTS: Obika Mozzarella Bar opened in Selfridges Department store Oxford Street, London under a concession agreement and traded successfully from the start. The next opening was in La Rinascente in Milan which to this day is the most successful site that they have in the group. Today Obica Mozzarella Bar (the name was updated to suit the new font and logo) trades in Italy, England, The United States and UAE with 17 sites currently open.