CLIENT: Harvey Nichols Group plc

 

BRIEF: The aim of the newly formed Harvey Nichols Restaurant Group was  to locate iconic and substantial sites to develop their stand-alone  restaurants. The Oxo Tower Restaurant Bar and Brasserie was the first of  these such sites.

 

STRATEGY: We found the site and pitched to the Landlord, Coin Street  Community Builders winning the bid to develop the space. We employed  Lifschutz Davidson Sandilands to design the Restaurant, Bar and Brasserie  and worked with Michael Nash Associates on the brand identity and  graphics. The team was very involved in the recruitment of the senior team  and chefs and assisted in the training, menu development, wine lists and  cocktail selection. We managed the process from shell and core to opening  and beyond.

 

RESULTS: The Oxo Tower Restaurant Bar and Brasserie opened in 1996 with  huge international interest and praise from the critics and to this day is fully  booked and continues to generate very good profits on turnover in excess of £14 million.