CLIENT: PPHE Hotel Group Ltd

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BRIEF: The consultancy was bought in at the preconstruction stage to  develop the total food and beverage strategy for the hotel, including the restaurants, bars, room service and banqueting. This was to include all front  of house, back of house kitchens and support functions.

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STRATEGY: The consultancy worked very closely with the corporate team  and the management of the other Park Plaza Hotels for which it had  previously carried out a similar role. The hotel required sufficient flexibility  to be able to feed all the 1,019 guest rooms at breakfast without ending up  with a banquet type dining room. In addition separate areas were created  to manage the very large banqueting functions, over 1,000 for dinner or  1,400 for delegate seating, without disturbing the other hotel guests. The  team was very involved in the recruitment of the senior team and chefs and  assisted in the interior design, uniforms, collateral and table top for each  outlet.

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RESULTS: The hotel opened very successfully and continues to enjoy high  occupancy rates and excellent feedback from visitors and guests, with Brasserie Joel  achieving 4.5 stars on TripAdvisor.

Ford Consultancy have subsequently been invited to collaborate on further new hotel projects with the group.