CLIENT: Savoy Hotel

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BRIEF: As part of the Fairmont Hotels £220m refurbishment of the iconic  London Savoy in 2008-10, the consultancy was engaged to create and  deliver the bespoke Savoy Tea Shop & Patisserie.

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STRATEGY: Advising on spatial layout for the shop, retail units design brief  and merchandising strategy for fresh, chilled and ambient products. Working  closely with the Fairmont management team and specialist design agency  Pentagram, the consultancy evolved a range of luxury food packaging that  embodied the heritage, quality, and opulence of the Savoy brand whilst  offering guests a robust, yet beautiful way of taking a memento of their stay  at the hotel away with them. FMC sourced all of the fine teas and handmade preserves, and advised on the fresh retail products made in-house.

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RESULTS: The hotel re-opened in October 2010 to international acclaim and  the Savoy Tea Shop  & Patisserie has traded strongly from day one.